Authentic San-X Original
Every plush is crafted with love and care, straight from the creators of Rilakkuma in Japan. No fakes — just 100% official, high-quality cuteness.
Perfect Gifts for All Ages
Whether it’s a birthday, holiday, or a “just because” moment, Rilakkuma plushes bring smiles to kids, teens, and grown-up collectors alike.
Soft, Cuddly, and Collectible
Made with premium materials and designed for both play and display. Plush toys are a comforting hug you can take anywhere.
Most-Loved Rilakkuma Plushies
From cozy companions to collector favorites, meet the plushies that have captured hearts around the world. Each Rilakkuma plush is a piece of the kawaii lifestyle — thoughtful, huggable, and designed to bring joy every day.
Kiiroitori San-X Original Plush
Small, round, and full of charm! Kiiroitori, the lovable yellow bird, brings order to the relaxed world of Rilakkuma. Soft, squeezable, and ready to brighten your shelf or your day.
Chairoikoguma San-X Streetwear Plush
Cozy meets cool in this stylish Chairoikoguma plush from the Streetwear Series. Made from premium materials with a modern twist, it’s the perfect mix of soft and street-savvy. Great for gifting or cuddling — for ages 3 and up.
San-X Original Gamer Series Plush
Level up your plush game! This gamer-themed Rilakkuma comes geared up in a blue hoodie, black pants, and stitched-on accessories like a headset and keyboard. For every gaming fan who also loves a good snuggle. Age 3+
About Rilakkuma
The Japanese brand Rilakkuma was created in 2003 and quickly won the hearts of millions around the world. Its name combines the English word relax and the Japanese word kuma (bear), perfectly reflecting its essence: Rilakkuma is always calm, laid-back, and enjoys the simple pleasures of life. This charming character has become a symbol of kawaii culture — the Japanese aesthetic of cuteness and comfort.
Rilakkuma is never alone — he’s always surrounded by friends: the mischievous white bear cub Korilakkuma, the caring yellow bird Kiiroitori, and the forest bear Chairoikoguma. Together, they create a warm and friendly world that you’ll want to return to again and again. Their stories inspire relaxation, self-care, and finding joy in everyday moments.
A wide range of products is released under the Rilakkuma brand — from plush toys and clothing to stationery and home goods. These items are known for their attention to detail and high-quality craftsmanship, and they always bring a smile. Thanks to collaborations with well-known brands, Rilakkuma collections are refreshed every season and remain relevant for both children and adults.
Rilakkuma’s popularity has long gone beyond Japan. In 2019, Netflix released the stop-motion series Rilakkuma and Kaoru, followed by a sequel in 2022. Around the world, themed cafés and exhibitions continue to appear, where fans can experience the cozy world of Rilakkuma and purchase exclusive merchandise.
This laid-back little bear reminds us that it’s okay to slow down, curl up with a cup of tea, and simply be yourself. He’s not just a toy — he’s a true symbol of peace and inner harmony. Rilakkuma is the perfect gift and a comforting companion for anyone who values warmth, coziness, and emotional comfort.
Hear From Customers
As a designer and self-proclaimed lover of all things cute, Rilakkuma is my go-to for adding some whimsy to my workspace. The plush toys are incredibly soft, and the designs are so unique, with every detail carefully thought out. They’re the perfect blend of comfort and style, and I love the versatility of Rilakkuma’s collections — from plushes to stationery, everything is impeccably designed. Plus, there’s something so nostalgic about the characters; they bring a sense of calm in a fast-paced world. Honestly, I can’t imagine my desk without a Rilakkuma friend!
Liora
I was initially skeptical about spending on stuffed toys, but Rilakkuma has changed my perspective. My kids adore these plushies — they’re super soft, durable, and safe for little hands. The characters are lovable, and I like that they have a gentle, calming presence. They’ve become part of our bedtime routine, and it’s heartwarming to see my children bonding with their Rilakkuma toys. Beyond the toys, the quality is top-notch, and they’ve held up through countless cuddles and washes. I highly recommend them if you’re looking for something that combines fun and quality.
Alaric
Rilakkuma isn’t just a plush toy; it’s a gentle reminder to slow down and embrace simplicity. As a psychologist, I see the importance of calm and mindfulness, and Rilakkuma offers exactly that. The relaxed nature of the character and its serene expression bring a sense of tranquility. The plush toys are incredibly comforting, a perfect stress reliever during busy days. The brand represents a lifestyle that encourages self-care, making it an ideal companion for anyone looking to foster a little peace in their daily life. Rilakkuma is more than just a toy; it’s a calming influence.
