Welcome to the Rilakkuma World Where Every Day Feels Like a Hug
Step into the soft, cozy universe of Rilakkuma. From our signature brown bear plush to Korilakkuma, Kiiroitori, and Chairoikoguma, every Rilakkuma item is made to bring a gentle smile and a moment of relaxation to your day.
Shop the Rilakkuma CollectionThe Rilakkuma Bestsellers
Loved by Rilakkuma fans around the world. These are the plush toys, accessories, and treasures our community keeps coming back for.
Rilakkuma Original Plush — Large
The classic huggable Rilakkuma bear in our most-loved size. Soft, squishy, and ready for cuddles.
Korilakkuma White Bear Plush
Rilakkuma’s mischievous little white bear friend. Korilakkuma brings cheeky charm to any collection.
Rilakkuma School Backpack
Take Rilakkuma everywhere. Our most-searched Rilakkuma backpack, designed for school, work, and adventures.
Kiiroitori Duck Plush
Meet Kiiroitori, the cheerful little yellow chick that completes the Rilakkuma family of friends.
Rilakkuma Phone Case
Carry Rilakkuma in your pocket. Soft silicone designs featuring Rilakkuma and friends for iPhone models.
Jumbo Rilakkuma Plush — XXL
The biggest Rilakkuma we make. A life-size hug companion for true Rilakkuma superfans.
Why Choose Authentic Rilakkuma
See what makes the genuine Rilakkuma experience different from generic kawaii merchandise.
The Rilakkuma Difference
Six reasons our Rilakkuma community keeps growing every single day.
The Complete Rilakkuma Family
Collect Rilakkuma, Korilakkuma, Kiiroitori, Chairoikoguma, and Koguma. Every character is here with its own personality and story.
Cuddle-Soft Plush Quality
Every Rilakkuma plush is crafted with premium soft-touch fabric and gentle fill, designed for years of squishing and snuggling.
Seven Categories, One World
Plush toys, accessories, home decor, stationery, apparel, and collectibles. Build the Rilakkuma lifestyle from head to toe to bedroom.
Seasonal Rilakkuma Drops
Sakura, Strawberry, Halloween pumpkin, and Christmas Rilakkuma editions arrive throughout the year for every season of relaxation.
Built for Every Rilakkuma Fan
From the Rilakkuma school backpack for students to nendoroids for serious collectors, our range welcomes every kind of fan.
A Daily Dose of Calm
The name Rilakkuma comes from “relax” — and that’s our promise. Every product is made to slow you down and make you smile.
Rilakkuma Questions, Answered
Everything you wanted to know about the Rilakkuma family and our collection.
Rilakkuma is the laid-back brown bear at the heart of our brand — his name means “relax bear.” Korilakkuma is the playful little white bear who appeared one day with a mysterious zipper on his back. Kiiroitori is the cheerful yellow chick who keeps the household running. Together with Chairoikoguma, they form the cozy Rilakkuma family you’ll find across every product on our shop.
Our Rilakkuma plush range covers every cuddle level. We offer keychain mini plush for bags, medium Rilakkuma plush perfect for desks and shelves, the classic large size that’s our bestseller, and the Jumbo XXL Rilakkuma plush for fans who want a true life-size hug companion. Korilakkuma, Kiiroitori, and seasonal editions like Strawberry and Sakura Rilakkuma come in matching sizes so you can build a coordinated set.
The Rilakkuma accessories category includes school backpacks, plush keychains, iPhone phone cases, wallets, tote bags, crossbody bags, plush pencil cases, AirPod cases, makeup pouches, hair clips, lanyards, charms, enamel pins, and Rilakkuma umbrellas. Whatever you carry day to day, there’s a Rilakkuma version waiting to make it cuter.
Yes — seasonal Rilakkuma drops are one of our favorite traditions. Look out for Sakura Rilakkuma cherry blossom plush in spring, Strawberry Series Rilakkuma in summer, Halloween pumpkin Rilakkuma in autumn, and Christmas Rilakkuma during the holidays. We also release costume editions like Cat Rilakkuma, Bunny Rilakkuma, Panda Rilakkuma, Cow Rilakkuma, Astronaut Rilakkuma, and Bee Rilakkuma throughout the year.
From the Rilakkuma Journal
Stories, styling ideas, and character spotlights from the Rilakkuma world.
How to Start Your First Rilakkuma Plush Collection
From the original brown bear to Korilakkuma and Kiiroitori, here’s how new fans build their Rilakkuma family one cuddle at a time.
Designing a Cozy Rilakkuma Bedroom
Rilakkuma blankets, pillows, wallpapers, and night lights — our complete guide to turning your room into a Rilakkuma retreat.
Meet the Whole Rilakkuma Family
Rilakkuma, Korilakkuma, Kiiroitori, Chairoikoguma, and Koguma — the personalities behind every plush and accessory in the shop.
Bring a Little Rilakkuma Home Today
Every Rilakkuma plush, backpack, and accessory is waiting to make your everyday a little softer, a little brighter, and a lot more relaxed.
Shop All Rilakkuma Products