Privacy Policy

At Rilakkuma, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website and use our services.

By using the Rilakkuma website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Fill out contact forms or inquiry forms on our website
• Subscribe to our newsletter or email updates
• Create an account or register for our services
• Communicate with us via email or other channels
• Participate in surveys, contests, or promotions

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Account credentials (username, password)
• Demographic information (age, location, preferences)
• Payment information (processed securely through third-party payment processors)
• Communications and correspondence with Rilakkuma

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: Device type, operating system, browser type and version, screen resolution
• Usage Information: Pages visited, time spent on pages, links clicked, referring website
• Location Information: IP address, geographic location (city, state, country)
• Cookies and Tracking Technologies: See our Cookies section below for details

Information from Third Parties

We may receive information about you from third-party sources, including:

• Amazon Associates program tracking and analytics
• Social media platforms (if you interact with our social media presence)
• Analytics providers (Google Analytics, advertising networks)
• Service providers and business partners

2. How We Use Your Information

Rilakkuma uses the collected information for various purposes:

Website Operation and Improvement

• Provide, maintain, and improve our website functionality
• Personalize your experience and display relevant content
• Analyze website usage and optimize performance
• Troubleshoot technical issues and prevent fraud

Communication

• Respond to your inquiries, comments, and requests
• Send you newsletters, product updates, and promotional materials (with your consent)
• Notify you about changes to our services or policies
• Provide customer support and assistance

Analytics and Marketing

• Understand how visitors use our website
• Measure the effectiveness of our marketing campaigns
• Display targeted advertisements on third-party platforms
• Track affiliate program performance through Amazon Associates

Legal Compliance and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraudulent, unauthorized, or illegal activity
• Enforce our Terms and Conditions and other policies
• Resolve disputes and protect our rights and property

3. Cookies and Tracking Technologies

Rilakkuma uses cookies and similar tracking technologies to enhance your browsing experience and collect information about website usage.

Types of Cookies We Use

Essential Cookies: Required for basic website functionality, security, and navigation. These cookies cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our website through services like Google Analytics. These cookies collect information about pages visited, time spent, and user behavior patterns.

Advertising Cookies: Used by Amazon Associates and other advertising partners to track referrals and display relevant advertisements. These cookies may track your activity across different websites.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device
• Delete existing cookies
• Block cookies from specific websites
• Block all third-party cookies
• Clear cookies when you close your browser

4. Information Sharing and Disclosure

Rilakkuma does not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our website and business, including:

• Web hosting and cloud storage providers
• Email marketing and communication platforms
• Analytics and data analysis services
• Payment processors and transaction services
• Customer support and help desk tools

These service providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.

Affiliate Partners

As a participant in the Amazon Associates Program, we share certain information with Amazon to track referrals and product recommendations. When you click on affiliate links, Amazon may receive information about your visit and purchase activity.

Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders, government requests)
• Law enforcement investigations
• Protection of our legal rights and property
• Prevention of fraud, abuse, or security threats
• Compliance with regulatory obligations

Business Transfers

If Rilakkuma is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and provide options regarding your information.

5. Data Security

Rilakkuma implements reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• SSL/TLS encryption for data transmitted between your browser and our servers
• Secure data storage with access controls and authentication
• Regular security audits and vulnerability assessments
• Employee training on data protection and privacy practices
• Incident response procedures for security breaches

6. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal information. Rilakkuma respects these rights and provides mechanisms to exercise them.

Rights for All Users

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Restrict Processing: Request limitation on how we use your information

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation of whether we process your data and receive a copy
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the personal data we collect, use, disclose, and sell
• Right to Know Categories and Sources: Know the categories of personal information and sources
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Limit: Limit use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

State Privacy Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar privacy rights:

• Access, correct, and delete personal data
• Obtain a copy of personal data in a portable format
• Opt out of targeted advertising and sale of personal data
• Opt out of profiling that produces legal or significant effects

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email us at privacy@myrilakkuma.com with the subject line “Privacy Rights Request”
• Submit a request through our contact form
• Write to us at the address provided in the Contact Us section below

We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may ask you to verify your identity before processing your request to protect your privacy and security.

7. Children’s Privacy

The Rilakkuma website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent.

If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete that information as quickly as possible.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at privacy@myrilakkuma.com.

COPPA Compliance: We comply with the Children’s Online Privacy Protection Act (COPPA) and do not collect, use, or disclose personal information from children under 13 without appropriate parental consent mechanisms.

8. Third-Party Links and Services

The Rilakkuma website contains links to third-party websites, including Amazon.com and other external resources. These links are provided for your convenience and reference.

We are not responsible for:

• Privacy practices of third-party websites
• Content, products, or services offered by third parties
• Terms and conditions of external websites
• Data collection or use by third-party platforms

When you click on an affiliate link or visit a third-party website, you leave the Rilakkuma website and are subject to that site’s privacy policy and terms of service. We encourage you to review the privacy policies of any third-party websites you visit.

Amazon Associates: As an Amazon Associate, we participate in the Amazon Associates Program. When you click on product links and make purchases through Amazon, Amazon’s privacy policy governs the collection and use of your information during that transaction.

9. Data Retention

Rilakkuma retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information
• The purposes for which we collected the information
• Legal, regulatory, or contractual requirements
• Our legitimate business interests
• Your preferences and requests

Typical Retention Periods

• Account Information: Retained while your account is active and for a reasonable period afterward
• Contact Form Submissions: Retained for 3 years or until you request deletion
• Newsletter Subscriptions: Retained until you unsubscribe
• Analytics Data: Retained for 26 months (Google Analytics default)
• Server Logs: Retained for 90 days
• Legal Records: Retained as required by applicable law (typically 5-7 years)

After the retention period expires, we securely delete or anonymize your personal information in accordance with our data retention and disposal policies.

10. International Data Transfers

Rilakkuma operates in the United States, and your information may be transferred to, stored, and processed in the United States or other countries where our service providers are located.

These countries may have data protection laws that differ from the laws in your country of residence. When we transfer your information internationally, we implement appropriate safeguards to protect your data, including:

• Standard contractual clauses approved by regulatory authorities
• Data processing agreements with service providers
• Compliance with applicable data protection frameworks
• Security measures to protect data in transit and at rest

By using the Rilakkuma website, you consent to the transfer of your information to the United States and other countries for processing and storage.

11. Email Communications

Types of Emails We Send

When you provide your email address, Rilakkuma may send you:

• Transactional Emails: Order confirmations, account notifications, password resets, customer service responses
• Marketing Emails: Newsletters, product announcements, promotional offers, special events (with your consent)
• Informational Emails: Website updates, policy changes, important notices

Unsubscribe Options

You can opt out of marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Adjusting your email preferences in your account settings
• Contacting us at hello@myrilakkuma.com to request removal

Please note that even if you unsubscribe from marketing emails, we may still send you transactional and informational emails related to your account or our services.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

The Rilakkuma website does not currently respond to DNT signals or similar mechanisms. However, you can control tracking through browser settings, privacy extensions, and opt-out tools provided by advertising networks.

You can learn more about online tracking and privacy tools at:

• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out
• Digital Advertising Alliance of Canada

13. Changes to This Privacy Policy

Rilakkuma reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations.

When we make changes to this Privacy Policy, we will:

• Update the “Last Updated” date at the top of this page
• Post the revised policy on our website
• Notify you of material changes via email or prominent website notice (when required by law)
• Provide a summary of significant changes when appropriate

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Rilakkuma website after changes are posted constitutes your acceptance of the revised Privacy Policy.

If you do not agree with the updated Privacy Policy, you should discontinue using our website and contact us to exercise your data rights.

Thank you for trusting Rilakkuma with your personal information. We are committed to protecting your privacy and providing a safe, enjoyable experience on our website.