About Rilakkuma
Bringing relaxation and joy to the world, one adorable bear at a time
The Rilakkuma Family
We are Rilakkuma — the beloved relaxing bear who brings comfort, joy, and a gentle reminder to slow down and enjoy life’s simple moments.
Our family includes Rilakkuma, the carefree brown bear who loves pancakes and relaxing; Korilakkuma, the mischievous white bear with a red button on her chest; Kiiroitori, the responsible yellow chick who keeps everyone in check; and Chairoikoguma, the honey-loving bear cub who joins us on adventures.
Each character brings their own personality and charm, creating stories that resonate with fans who appreciate the kawaii lifestyle and the art of relaxation.
Our Relaxed Philosophy
We believe in the power of relaxation. In a fast-paced world, Rilakkuma represents the importance of taking breaks, enjoying comfort, and finding happiness in everyday moments.
Through our plush toys, accessories, home decor, and stationery, we create products that bring warmth and joy into daily life. Every Rilakkuma item is designed to be a gentle companion — whether it’s a soft plush to hug, a cozy blanket to snuggle with, or adorable stationery to brighten your day.
We craft each product with attention to detail, ensuring that our signature softness, quality materials, and kawaii aesthetic shine through in everything we create.
What Makes Rilakkuma Special
Comfort First
Every Rilakkuma plush toy is made with ultra-soft materials and filled with premium stuffing, creating the perfect cuddly companion for relaxation and comfort.
Authentic Kawaii
We stay true to our Japanese kawaii roots, designing characters and products that capture the gentle, adorable aesthetic that fans worldwide have come to love.
Quality You Can Feel
From plush construction to accessory durability, we ensure every Rilakkuma product meets our standards for quality, safety, and long-lasting enjoyment.
The Rilakkuma Collection
We offer a complete range of products featuring our beloved characters. From our signature plush toys in various sizes — including original Rilakkuma bears, Korilakkuma plushies, jumbo XXL sizes, and seasonal themed collections — to practical accessories like backpacks, phone cases, and keychains.
Our home decor line brings Rilakkuma comfort to your living space with blankets, pillows, wallpapers, and night lights. Students and stationery lovers enjoy our notebooks, sticker packs, and pencil cases featuring all the characters.
For fashion enthusiasts, we create cozy onesies, hoodies, slippers, and hats. Collectors treasure our blind boxes, figures, and limited edition releases. Each product category is thoughtfully designed to spread relaxation and happiness through the Rilakkuma lifestyle.
Join the Rilakkuma Family
Discover our full collection of plush toys, accessories, and kawaii merchandise
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